REBRAND IN FOUR MONTHS
THE OPPORTUNITY
Central Logic, Inc. had a tight deadline set by investors to rebrand the entire company to ABOUT Healthcare; including logo, messaging, website, existing collateral, internal documents and systems, as well as all necessary launch collateral. The goal? Build a brand designed for growth, that can move sellers to a consultative approach, and position the company as an industry thought leader with a clear purpose. The challenge? The agency contracted to create an identity was months behind, left enormous gaps in direction, and hadn’t yet created anything actionable.
MY WORK
Develop strategy to course-correct identity gaps
Write new Mission, Vision, and value propositions
Create and lead cross-functional launch team
Design novel method for rebranding and prioritizing collateral
Define and activate Corporate PR strategy, including writing initial press release
Co-lead thought leadership activities
Own enterprise editorial calendar, website content and strategy, and social media channels
Optimize creative development process
Ghostwrite thought leadership articles for C-suite
MY IMPACT
Transformed and activated an entirely new corporate brand across internal and external channels within four months and within budget
Helped customer-facing teams understand how and why to tell our new story
Created a brand that was designed for service and product expansion
Positioned ABOUT Healthcare as an industry patient management leader
Achieved a 1117% increase in social media engagements
Delivered a 910% increase in social media click-through rates (CTRs)
Accomplished a 316% increase in social media net followers
