Enable "for good" companies and organizations to deliver the good to more people; and help companies who want to be "for good", become so.

“For good” here, is defined as:

  • Being purpose and values driven

  • The purpose is to help humanity in the areas of advocacy, healthcare, human rights, or sustainability

  • Having a statistically significant impact on stakeholders

FOR GOOD

PURPOSE

Mission

Values

Transparency

Empathy

Curiosity

FOR GOOD LEADERSHIP

The For Good brand and For Good Branding, LLC are owned and founded by Morgan Berg (hi, that's me!).

I'm a pattern-finder, storyteller, and problem solver. My background in sociology and understanding of neuroscience help companies and organizations make a positive impact in people's lives.

I look at things through a systemic lens with a natural curiosity. Applying that paradigm for 20 years allowed me to work my way from a packaging graphics project manager to, most recently, leading communications at a mid-size healthcare SaaS start­up. It's also given me the gift of partnering with "for good" organizations including Medtronic, GO2 For Lung Cancer foundation, Eaton, and 3M.

As much as I loved partnering with those companies, I was limited to helping the populations they serve, however worthy they are -- and there are just so many people that need help! So I decided to multiply the impact I have, went back to my consulting and agency roots, and started For Good Branding.

When I'm not building brands and geeking out over neuroscience, I enjoy spending time with my adopted fur babies - two kitty boys named Oscar and Louie and a redbone coonhound named Stella. I also love traveling and indulging in the Twin Cities’ diverse arts and food scenes.

Be it personally or professionally though, the common thread in my daily life is human rights advocacy - which I believe includes equity for marginalized people, a livable planet, and access to affordable, quality healthcare.